Blind World Magazine

An online flyer service that provides information about specials and promotions to customers who are visually impaired.

November 25, 2005.

Loblaw Companies Ltd., with help from the Canadian National Institute for the Blind, has begun offering an online flyer service that will provide information about in-store specials and promotions to customers who are visually impaired.

Loblaw Companies -- which includes the Loblaws stores as well as Zehrs, the Real Canadian Superstore, Provigo and Fortinos -- started converting its weekly print flyers into interactive online versions in 2002 for select outlets. For those who are visually impaired, screen-reader software with a speech synthesizer will now allow information from the computer screen to be read aloud.

Users can select information for their store and view the specials and promotions specific to that location. Customers can register online for weekly e-mails containing links to their store's accessible flyer.

"In the CNIB rehabilitation program, I encourage my computer-oriented clients to use the grocery flyers, and also show it to clients who are thinking of buying a computer so they can understand how it can add to their independence," says rehab teacher Mary Ann Marchand.

The online flyer can be viewed on Loblaw Companies' websites such as,,,,, and

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