Blind World Magazine

Awards for World Changing Ideas.

Jan. 13, 2006.
Press Release.

The final contenders to win the fourth Saatchi & Saatchi Award for World Changing Ideas were announced today The global award, formerly known as the Saatchi & Saatchi Award for Innovation in Communication, is made biennially by the Ideas Company, Saatchi & Saatchi. The Award attracts an incredibly broad range of entries, as reflected in the line up of finalists for this year's prize.

The eleven finalists are:

BIO-SOLAR ENERGY NANODEVICES (MIT, Cambridge, USA) -- Minute solar cells that use spinach to convert sunlight into electrical energy.

CONCRETE CANVAS (Royal College of Art, London, UK) -- Rapidly deployable hardened shelters for victims of natural or man-made disasters.

FROZEN ARK PROJECT (Nottingham University, UK) -- Plan to save the DNA of all Earth's endangered species.

JOT-A-DOT (Rydalmere, New South Wales, Australia) -- The first real innovation in Braille writing in 50 years.

LENS-FREE OPHTHALMOSCOPE (Cambridge, UK) -- Simpler, much less expensive than traditional models, for carrying out accurate, highly revealing retinal examinations.

OPTICAL STRETCHER (Leipzig University, Germany) -- Uses laser beams to detect cancer cells, and can also isolate adult stem cells for medical research.

PHOTO-FORM TACTILE GRAPHICS (Scottsdale, Arizona, USA) -- Creates bas relief tiles of 2 dimensional images, so 'pictures' can be 'seen' by a blind person's touch.

PLANTIC (Laverton North, Victoria, Australia) -- Substitute plastic packaging, 90% made from renewable cornstarch. Dissolves in water.

SPLASHPOWER (Cambridge, UK) -- Recharges cell phones etc wirelessly when placed on mouse mat-sized pad.

SUBVOCAL SPEECH RECOGNITION (NASA, California, USA) -- Interprets tiny neural impulses sent from brain to vocal tract to communicate, rather than sounds.

WIKIPEDIA (Florida, USA) -- Free-content, on-line encyclopedia, written collaboratively by volunteers worldwide.

The judging panel for the 2005 Award includes TED Conference's Chris Anderson, pioneer of lateral thinking, Edward de Bono, composer Philip Glass, film director Baz Luhrmann, musician, Lou Reed, primate communications expert, Sue Savage-Rumbaugh and photographer, Oliviero Toscani. Bob Isherwood, Saatchi & Saatchi's Worldwide Creative Director and creator of the Award said, "The diversity of the finalists indicates how wide ranging the issues are that need to be addressed -- and their ingenuity demonstrates the focus of innovators to try and effect the necessary changes." The winner will be announced at a high profile ceremony in New York on Thursday 26th January 2006, where work and prototypes by the eleven finalists will be exhibited. At the same ceremony, Edward de Bono will present his Medal For Thinking to a finalist he considers "simple, practical, effective and in use."

Saatchi & Saatchi established The Award to recognize, celebrate and promote ideas that have the potential to change the world by making possible, improving or revolutionizing communication. The US $100,000 prize is made up of US$50,000 cash and the equivalent of US$50,000 in Saatchi & Saatchi marketing consultancy. For more information visit or contact Samantha DiGennaro.

SOURCE Saatchi & Saatchi Web Site:

Source URL:

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