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Johnson & Johnson Pharmaceuticals decided to launch their new line of children’s shampoos, conditioners and hair products to the public as part of a ‘Kidway’ festival site that traveled with the Nickelodeon ‘All That’ tour in 1999. The tour visited a number of different venues, mostly large amphitheaters and sheds, with differing site conditions. The project involved designing a 40’ x 40’ frame walled tent containing a ‘Kids Car Wash’ that the public, both children and adults, walked through and were ‘washed’ by a series of special effects (bubbles, wind, wiggling foam noodles, flashing lights, audio, etc.). The Car Wash consisted of a series of brightly coloured arches connected by tunnels of translucent flexible plastic wall panels. The arches were made as inflatables to minimize erection times and truck space, and were mounted on top of pairs of boxes containing all of the special effects.