SYNOPTICS TO SEMIOSIS

  Human history has been the history of paradigms; the major breakthroughs and upheavals have been the result (or root) of paradigm shifts. Without belaboring the point, I'd like to note that in cultural and technological developments, it has been shifts such as nomad herders to farmers, bronze to iron, and the like, which illustrate this pattern. Hence we now speak of the Industrial Revolution, Space Age, Information Age,  and so on as examples of the stages of our advancement.
  The important point here is that such epochal changes as are credited to Copernicus, Galileo, Newton, Darwin, Hubble, and Einstein have famously involved changes in consensus reality; that is, the real revolution was the beginning of a whole new worldview. The knowledge base in each case was already in place; bits and pieces of the puzzle had to come together over time, until somebody came along and was able to recognize the image as a whole, as the puzzle not just the pieces, the forest, not just the trees.
  When Newton said. "If I have seen farther than others, it is because I have stood on the shoulders of giantsē it was not only false modesty on his part but also literal truth. As well as an apt metaphor indeed. The behavior of bodies in motion had been understood for centuries; the word ballistics comes from ballista, after all. But it was Newton who quantified not just the mode but the model; a new paradigm based on old data.
  Likewise Einstein drew on the work of others going back through time in developing his own groundbreaking ideas. His greatest gift lay in his insight into the nature of phenomenality leaving Newton's clockworks behind. He himself said that his most powerful tool was imagination; where rigorous science was concerned, he referred to himself as a 'fraud'. Yet by the impact of Einstein's work we are still engaged in a paradigm which in some ways has taken us farther than any other before it.
  Again, I've got to emphasize that what we're dealing with here is not a new world, but a new worldview; reframing of consensus reality from a fresh perspective. Standing on the shoulders of giants indeed. The most remarkable occurrence is that the emergent collective vision results in a profound and robust change in shared reality. To put it another way, precept elicits percept.  
  Looked at in this context, metaphor is in reality our most effective means of connecting up the dots: sign to symbol to referent to meaning; what we think we see is what we feel we get. Or not.
  
  Change your metaphor and you change your world.
  Isn't that what all the shouting's always been about?

                                    DWEEDLETUM AND DEEDLETWEE    

  I've long found it useful to conceptualize models for the notions I'm trying to work through. Several models have been proved robust enough to be worth keeping, elaborating, and sharing. The fun part's when they're flexible enough to adapt to a number of applications as the need may arise. At any rate I'd like to discuss a few of the most useful models here; they are (in order of appearance) - the Dandelion, the Surfer, the Glove, and my latest and favorite, the GUI Model.
  The Dandelion, Surfer, and Glove have all been detailed elsewhere; so I'll just give a brief sketch of them here.
  My earliest epistemological musings taught me some of the pitfalls of visualizing the complex branchings ideas can lead into; particularly the danger of confusing number and entity. It helped me to imagine the form of the Dandelion, where many filaments radiate from a common center. I found the model to be useful in examining science, philosophy, culture, the arts: in fact any conceptual set of relationships defined through the assignment of meanings. An interesting case in point is that the word *dandelion* comes from the french dents de lion - lion's teeth - from the serrated shape of its leaves.
  Decades passed until I encountered chaos theory; and I needed a simple way to model the interactions of emergent order, self-organiized criticality, the Butterfly Effect, and, of course, autopoiesis, to name a few. Borrowing a phrase from a scifi book by Rudy Rucker, I came up with the Surfer. By the dynamic equilibrium of balance, force, chaos and order, the shoreward race atop a wave can become a thrilling ride. But the rider has to be waiting in position before the right wave arrives. This is accomplished by knowing the signs and how  they relate to the Surfer. It turns out that life processes at the nano and molecular scale function by similar means.
  The Glove model was conceptualized more recently, as an analogy for the binary coding/decoding process of DNA and its metalevels of recursion. I think it may work for other forms of biological functions as well; the neural net and distributive information processing of our neural systems comes to mind. It's this area in which the ordering of signs as information has pre-eminence.
  The GUI which I mentioned before refers to Graphical User Interface, of course; the familiar desktop we take for granted but which is, after all, a metaphor. That is, the instructions we give, the operations and solutions which ensue, and the data in which we recognize the results are graphically displayed on our screens in a more or less intuitive representation. I've got to say it's a huge improvement from the days of trying to make sense of screens filled with seemingly endless rows of hard-to-read low-res green text!     
  Now, let's imagine the desktop as being, like Flatland, a reality unto itself; there are modes of operation, forms, and systems specific to this milieu, if you will. Call it TubeWorld. The states of being experienced in TubeWorld are defined by their own unique Laws. Scientists in TubeWorld have thus developed their own cosmology, physics, and so on. Therefore they are quite confident in the Laws they have formulated; limits of space, time, mass, inertia, etc. They've found, for instance, that space (the empty desktop) isn't empty, but seething with pixels that inexplicably appear and vanish, that largescale structure is built up from ordered pixels, that bigger clumps of pixels use up more space and time, and so forth. Knowing the Laws of form and function in TubeWorld has taken them a long way. But those Laws are all they know.
  TubeWorld scientists aren't able to see that their world is just a part of the Pixelverse. They can't imagine that their familiar deskscape reality of icons, windows, menus, dialogs, and the like is actually composed of signs representing and identifying data to make it more easily accessed and used. To the inhabitants of TubeWorld the screen is all there is. Their entire reality is our convenient metaphor.
  Back in our own familiar world, I've got to ask: whose metaphor is our reality? Is it all in our paradigm?
  That's why I think it's all about semiosis...

                          B. DERIC MORRIS
                              09.10.01
      
 
"...good or bad but thinking..."
                              -Hamlet